Run · Marketing · beginner
Write a 2-Week Social Media Launch Plan
Marketing General beginner Buffer
How to use
- Copy the prompt below
- Paste it into Buffer
- Review the output and follow up with refinements
Prompt
I'm launching [product name] in 2 weeks and need a complete social media plan to build momentum and drive signups on launch day. I'm a solo founder with limited time — give me a plan I can actually execute.
Launch details:
- Product: [product name and one-line description]
- Launch date: [date]
- Launch platform: [e.g. Product Hunt, standalone, App Store]
- Website/landing page: [URL]
- Target audience: [e.g. "indie hackers", "non-technical founders", "small business owners"]
- Social channels I'll use: [e.g. Twitter/X, LinkedIn, Reddit, Indie Hackers]
- My current following: [e.g. "200 Twitter followers", "500 LinkedIn connections", "starting from zero"]
- Tone: [e.g. "casual builder-in-public", "professional thought leader", "fun and irreverent"]
Create the complete 2-week plan:
WEEK 1 — BUILD ANTICIPATION (Days 1-7):
Day-by-day posting schedule:
- For each day, give me the exact post copy for each channel (not just "post about features")
- Include the format: text post, image carousel, short video, thread, or poll
- Each post should be ready to copy-paste with only [bracketed] customization needed
Content themes for Week 1:
- Day 1-2: The problem (why you built this)
- Day 3: Behind the scenes (screenshot or demo clip)
- Day 4: Social proof or early tester quote
- Day 5: Feature highlight with a specific use case
- Day 6: "Launching next week" teaser with waitlist/landing page link
- Day 7: Weekend personal story connecting to the product
WEEK 2 — LAUNCH WEEK (Days 8-14):
- Day 8-9: Countdown posts with increasing urgency
- Day 10: Launch eve — "Tomorrow" post with final teaser
- Day 11 (LAUNCH DAY): Write 4-5 posts spread throughout the day:
- Morning: launch announcement (main post, optimized for each platform)
- Midday: share first results or reactions
- Afternoon: respond to comments and share user feedback
- Evening: thank you + recap post
- Day 12: Follow-up with results and learnings
- Day 13: Share a specific customer story or use case
- Day 14: "What's next" post — keep momentum going
For each platform, adapt the content:
- Twitter/X: short, punchy, use threads for longer content
- LinkedIn: professional angle, focus on the founder journey
- Reddit: value-first, no self-promotion tone, post in [relevant subreddits]
BONUS — Buffer scheduling setup:
- Show me how to batch-schedule all Week 1 posts in Buffer in one sitting
- Best posting times for [my primary platform] based on my audience timezone
- How to use Buffer's analytics to adjust Week 2 based on Week 1 performance
DM and engagement plan:
- Identify 20 people to personally reach out to on launch day (give me criteria for who to pick)
- Write a DM template that doesn't feel spammy
- Plan 30 minutes of active commenting on relevant posts to increase visibility
Give me the actual post copy — not descriptions of what to post. I should be able to open Buffer and start pasting. Related prompts
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