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Write a 2-Week Social Media Launch Plan

Marketing General beginner Buffer

How to use

  1. Copy the prompt below
  2. Paste it into Buffer
  3. Review the output and follow up with refinements
Prompt
I'm launching [product name] in 2 weeks and need a complete social media plan to build momentum and drive signups on launch day. I'm a solo founder with limited time — give me a plan I can actually execute.

Launch details:
- Product: [product name and one-line description]
- Launch date: [date]
- Launch platform: [e.g. Product Hunt, standalone, App Store]
- Website/landing page: [URL]
- Target audience: [e.g. "indie hackers", "non-technical founders", "small business owners"]
- Social channels I'll use: [e.g. Twitter/X, LinkedIn, Reddit, Indie Hackers]
- My current following: [e.g. "200 Twitter followers", "500 LinkedIn connections", "starting from zero"]
- Tone: [e.g. "casual builder-in-public", "professional thought leader", "fun and irreverent"]

Create the complete 2-week plan:

WEEK 1 — BUILD ANTICIPATION (Days 1-7):

Day-by-day posting schedule:
- For each day, give me the exact post copy for each channel (not just "post about features")
- Include the format: text post, image carousel, short video, thread, or poll
- Each post should be ready to copy-paste with only [bracketed] customization needed

Content themes for Week 1:
- Day 1-2: The problem (why you built this)
- Day 3: Behind the scenes (screenshot or demo clip)
- Day 4: Social proof or early tester quote
- Day 5: Feature highlight with a specific use case
- Day 6: "Launching next week" teaser with waitlist/landing page link
- Day 7: Weekend personal story connecting to the product

WEEK 2 — LAUNCH WEEK (Days 8-14):

- Day 8-9: Countdown posts with increasing urgency
- Day 10: Launch eve — "Tomorrow" post with final teaser
- Day 11 (LAUNCH DAY): Write 4-5 posts spread throughout the day:
  - Morning: launch announcement (main post, optimized for each platform)
  - Midday: share first results or reactions
  - Afternoon: respond to comments and share user feedback
  - Evening: thank you + recap post
- Day 12: Follow-up with results and learnings
- Day 13: Share a specific customer story or use case
- Day 14: "What's next" post — keep momentum going

For each platform, adapt the content:
- Twitter/X: short, punchy, use threads for longer content
- LinkedIn: professional angle, focus on the founder journey
- Reddit: value-first, no self-promotion tone, post in [relevant subreddits]

BONUS — Buffer scheduling setup:
- Show me how to batch-schedule all Week 1 posts in Buffer in one sitting
- Best posting times for [my primary platform] based on my audience timezone
- How to use Buffer's analytics to adjust Week 2 based on Week 1 performance

DM and engagement plan:
- Identify 20 people to personally reach out to on launch day (give me criteria for who to pick)
- Write a DM template that doesn't feel spammy
- Plan 30 minutes of active commenting on relevant posts to increase visibility

Give me the actual post copy — not descriptions of what to post. I should be able to open Buffer and start pasting.

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