Launch a Newsletter with Beehiiv

I want to launch a newsletter using Beehiiv to build an audience for my product. Help me set up everything from scratch and plan my first 4 issues.

Newsletter details:
- Newsletter name: [e.g. "The Build Sheet", "Founder Fridays"]
- Topic/niche: [e.g. "AI tools for non-technical founders", "indie SaaS growth tactics"]
- Target audience: [e.g. "non-technical founders building their first product"]
- Frequency: [e.g. weekly on Tuesdays, biweekly]
- Related product/website: [URL, or "none yet"]
- Tone: [e.g. "casual and opinionated", "professional but friendly"]

Set up the following:

1. Beehiiv publication setup:
   - Configure publication name, description, and sender details
   - Set my sender name to [name] and reply-to to [email]
   - Upload a logo and set brand colors to match my site: [primary color, accent color]
   - Choose a clean, minimal template — not the flashy ones
   - Set up a custom subdomain: [e.g. newsletter.mysite.com] or use Beehiiv's default

2. Subscribe form and landing page:
   - Create a dedicated subscribe landing page with:
     - A compelling headline: suggest 3 options based on my topic
     - A one-sentence value prop: what readers get and how often
     - Social proof placeholder: "[X] founders read this weekly"
   - Give me the embed code to add a subscribe form to my main website
   - Set up the confirmation email (double opt-in vs single opt-in — recommend one)

3. Welcome email automation:
   - Write a welcome email that:
     - Thanks them for subscribing
     - Sets expectations (what they'll get and when)
     - Links to 1-2 best past issues (once I have them)
     - Asks a question to drive replies: "What's your biggest challenge with [topic]?"
     - Is under 200 words and feels personal, not templated

4. First 4 issue outlines:
   Based on my niche of [topic], draft outlines for my first 4 newsletters:
   - Issue 1: Introduction issue — who I am, why I'm writing this, what to expect
   - Issue 2: A "top 5" or "best of" list that provides immediate value
   - Issue 3: A behind-the-scenes story or case study
   - Issue 4: A how-to guide readers can act on this week
   For each, give me: subject line, 3-4 section headers, estimated word count, and one CTA.

5. Growth tactics from day one:
   - Set up the Beehiiv referral program (recommend reward tiers)
   - Create a lead magnet to offer on signup: suggest 3 ideas for my niche
   - Cross-promotion: explain how Beehiiv Boost works
   - Recommend 3 places to share my newsletter on launch day

6. Metrics to watch:
   - Open rate benchmarks for my niche (what's good vs concerning)
   - Click rate targets
   - When to worry about unsubscribe rate
   - How to read the Beehiiv analytics dashboard

Make the welcome email and issue outlines ready to use, not just vague descriptions.