Run · SEO · intermediate
Create an SEO Blog Content Strategy
SEO SaaS intermediate AhrefsSemrush
How to use
- Copy the prompt below
- Paste it into Ahrefs, Semrush
- Review the output and follow up with refinements
Prompt
I need a 3-month SEO blog content strategy for my SaaS product. Help me find the right keywords, plan the content calendar, and structure articles that will actually rank.
Business details:
- Product: [your product name and what it does]
- Target audience: [e.g. "non-technical founders building their first SaaS"]
- Domain authority (if known): [e.g. "DA 15, brand new site" or "DA 35"]
- Competitors' blogs: [list 2-3 competitor blog URLs]
- Current blog status: [e.g. "no blog yet", "5 posts, no traffic", "20 posts, 500/mo organic"]
- Budget for content: [e.g. "writing myself", "can hire 1 freelance writer"]
- Primary goal: [e.g. "drive free trial signups", "build domain authority", "rank for buying-intent keywords"]
Build the full strategy:
1. Keyword research framework:
- Identify 3 content pillars (broad topics) relevant to my product and audience
- For each pillar, find 8-10 keywords using this criteria:
- Monthly search volume: 100-2,000 (sweet spot for new sites)
- Keyword difficulty: under 30 (realistic to rank for)
- Search intent: informational or commercial investigation
- Categorize each keyword as: top-of-funnel (awareness), middle (consideration), or bottom (decision)
- Format as a table: keyword | volume | difficulty | intent | pillar | priority
2. Content calendar (12 weeks):
- Plan 2 posts per week (or [X] posts based on my capacity)
- Mix intent levels: 60% informational, 25% comparison/commercial, 15% product-led
- For each post, provide:
- Target keyword and secondary keywords
- Working title (optimized for CTR and SEO)
- Content type: how-to guide, listicle, comparison, case study, or explainer
- Word count target
- Internal link targets (which other planned posts to link to)
- Sequence posts so pillar pages publish before supporting cluster articles
3. Article brief template:
Give me a reusable brief template I can fill out for each article, including:
- Primary keyword and search intent
- Outline with H2 and H3 headings (aim for 5-8 H2s per article)
- Competitor articles to beat (top 3 ranking for this keyword)
- Unique angle or information gain (what makes mine better than existing results)
- CTA placement: where to naturally mention my product without being salesy
- Internal links to include
- Target word count
4. Pillar-cluster model:
- Design 3 pillar pages (comprehensive, 2,500+ word guides on broad topics)
- Map 5-8 cluster articles to each pillar
- Show me the internal linking structure as a simple diagram or list
- Explain how this builds topical authority for my domain
5. On-page SEO checklist for every article:
- Title tag formula that works
- Meta description template
- Header hierarchy rules
- Image alt text approach
- Schema markup to add (Article schema)
- Ideal keyword density (hint: stop counting and write naturally)
6. Measuring success:
- Set up Google Search Console tracking for my target keywords
- Metrics to check weekly vs monthly
- When to update or consolidate underperforming posts
- Realistic timeline: when to expect traffic results (honest answer, not "overnight")
Make the keyword research table realistic for my niche — use actual keyword patterns, not placeholders. Related prompts
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