Run · SEO · intermediate

Create an SEO Blog Content Strategy

SEO SaaS intermediate AhrefsSemrush

How to use

  1. Copy the prompt below
  2. Paste it into Ahrefs, Semrush
  3. Review the output and follow up with refinements
Prompt
I need a 3-month SEO blog content strategy for my SaaS product. Help me find the right keywords, plan the content calendar, and structure articles that will actually rank.

Business details:
- Product: [your product name and what it does]
- Target audience: [e.g. "non-technical founders building their first SaaS"]
- Domain authority (if known): [e.g. "DA 15, brand new site" or "DA 35"]
- Competitors' blogs: [list 2-3 competitor blog URLs]
- Current blog status: [e.g. "no blog yet", "5 posts, no traffic", "20 posts, 500/mo organic"]
- Budget for content: [e.g. "writing myself", "can hire 1 freelance writer"]
- Primary goal: [e.g. "drive free trial signups", "build domain authority", "rank for buying-intent keywords"]

Build the full strategy:

1. Keyword research framework:
   - Identify 3 content pillars (broad topics) relevant to my product and audience
   - For each pillar, find 8-10 keywords using this criteria:
     - Monthly search volume: 100-2,000 (sweet spot for new sites)
     - Keyword difficulty: under 30 (realistic to rank for)
     - Search intent: informational or commercial investigation
   - Categorize each keyword as: top-of-funnel (awareness), middle (consideration), or bottom (decision)
   - Format as a table: keyword | volume | difficulty | intent | pillar | priority

2. Content calendar (12 weeks):
   - Plan 2 posts per week (or [X] posts based on my capacity)
   - Mix intent levels: 60% informational, 25% comparison/commercial, 15% product-led
   - For each post, provide:
     - Target keyword and secondary keywords
     - Working title (optimized for CTR and SEO)
     - Content type: how-to guide, listicle, comparison, case study, or explainer
     - Word count target
     - Internal link targets (which other planned posts to link to)
   - Sequence posts so pillar pages publish before supporting cluster articles

3. Article brief template:
   Give me a reusable brief template I can fill out for each article, including:
   - Primary keyword and search intent
   - Outline with H2 and H3 headings (aim for 5-8 H2s per article)
   - Competitor articles to beat (top 3 ranking for this keyword)
   - Unique angle or information gain (what makes mine better than existing results)
   - CTA placement: where to naturally mention my product without being salesy
   - Internal links to include
   - Target word count

4. Pillar-cluster model:
   - Design 3 pillar pages (comprehensive, 2,500+ word guides on broad topics)
   - Map 5-8 cluster articles to each pillar
   - Show me the internal linking structure as a simple diagram or list
   - Explain how this builds topical authority for my domain

5. On-page SEO checklist for every article:
   - Title tag formula that works
   - Meta description template
   - Header hierarchy rules
   - Image alt text approach
   - Schema markup to add (Article schema)
   - Ideal keyword density (hint: stop counting and write naturally)

6. Measuring success:
   - Set up Google Search Console tracking for my target keywords
   - Metrics to check weekly vs monthly
   - When to update or consolidate underperforming posts
   - Realistic timeline: when to expect traffic results (honest answer, not "overnight")

Make the keyword research table realistic for my niche — use actual keyword patterns, not placeholders.

Related prompts

Was this helpful?