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Write Product Launch Announcement Copy

Marketing General beginner JasperCopy.ai

How to use

  1. Copy the prompt below
  2. Paste it into Jasper, Copy.ai
  3. Review the output and follow up with refinements
Prompt
Write a complete set of launch announcement copy for [product name / feature name], a [one-sentence description of what's launching]. The launch date is [date]. Our target audience is [target audience].

Create all of the following assets in one go:

**1. Launch blog post (400-500 words)**
- Headline that focuses on the benefit, not the feature name
- Open with the problem this solves — make the reader feel it
- Explain what's new in 2-3 short paragraphs, plain English, no spec sheets
- Include a "who this is for" section (2-3 bullet points)
- End with a clear CTA: [desired action, e.g. "Start your free trial" or "Join the waitlist"]
- Tone: confident and excited but not hypey — think product announcement, not press release

**2. Email to existing users (150-200 words)**
- Subject line options: give 3, all under 50 characters
- Preview text: one sentence that complements (not repeats) the subject line
- Body: short, personal, founder-voice. Explain what changed, why it matters to them specifically, and how to access it. No "we're thrilled to announce" — just tell them what's new.
- CTA button text: [action verb + object, e.g. "Try the new dashboard"]

**3. LinkedIn post (founder voice, 150-200 words)**
- Hook line that stops the scroll — open with a surprising stat, a bold statement, or a short story
- 3-4 short paragraphs explaining what you built and why
- End with a question to drive comments
- Include 3-5 relevant hashtags
- No emojis in the first line

**4. Twitter/X thread (5 tweets)**
- Tweet 1: the hook — make people want to read the rest
- Tweet 2: the problem you're solving
- Tweet 3: what the product/feature does (keep it concrete)
- Tweet 4: an early result, testimonial, or specific use case
- Tweet 5: CTA with link placeholder [launch-url]
- Each tweet under 260 characters to leave room for engagement

**5. Product Hunt tagline + description (if applicable)**
- Tagline: under 60 characters, benefit-driven
- Description: 3-4 sentences covering what, who, and why now

Rules for all copy:
- Use [product name] and [launch-url] as placeholders throughout
- No words like "revolutionary," "game-changing," or "excited to announce"
- Write like a human who built something useful, not a marketing department
- Every piece should work standalone — someone might only see one of these

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