Run · Marketing · beginner
Write Product Launch Announcement Copy
Marketing General beginner JasperCopy.ai
How to use
- Copy the prompt below
- Paste it into Jasper, Copy.ai
- Review the output and follow up with refinements
Prompt
Write a complete set of launch announcement copy for [product name / feature name], a [one-sentence description of what's launching]. The launch date is [date]. Our target audience is [target audience].
Create all of the following assets in one go:
**1. Launch blog post (400-500 words)**
- Headline that focuses on the benefit, not the feature name
- Open with the problem this solves — make the reader feel it
- Explain what's new in 2-3 short paragraphs, plain English, no spec sheets
- Include a "who this is for" section (2-3 bullet points)
- End with a clear CTA: [desired action, e.g. "Start your free trial" or "Join the waitlist"]
- Tone: confident and excited but not hypey — think product announcement, not press release
**2. Email to existing users (150-200 words)**
- Subject line options: give 3, all under 50 characters
- Preview text: one sentence that complements (not repeats) the subject line
- Body: short, personal, founder-voice. Explain what changed, why it matters to them specifically, and how to access it. No "we're thrilled to announce" — just tell them what's new.
- CTA button text: [action verb + object, e.g. "Try the new dashboard"]
**3. LinkedIn post (founder voice, 150-200 words)**
- Hook line that stops the scroll — open with a surprising stat, a bold statement, or a short story
- 3-4 short paragraphs explaining what you built and why
- End with a question to drive comments
- Include 3-5 relevant hashtags
- No emojis in the first line
**4. Twitter/X thread (5 tweets)**
- Tweet 1: the hook — make people want to read the rest
- Tweet 2: the problem you're solving
- Tweet 3: what the product/feature does (keep it concrete)
- Tweet 4: an early result, testimonial, or specific use case
- Tweet 5: CTA with link placeholder [launch-url]
- Each tweet under 260 characters to leave room for engagement
**5. Product Hunt tagline + description (if applicable)**
- Tagline: under 60 characters, benefit-driven
- Description: 3-4 sentences covering what, who, and why now
Rules for all copy:
- Use [product name] and [launch-url] as placeholders throughout
- No words like "revolutionary," "game-changing," or "excited to announce"
- Write like a human who built something useful, not a marketing department
- Every piece should work standalone — someone might only see one of these Related prompts
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