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Generate a Monthly Content Calendar

Marketing SaaS beginner JasperCopy.ai

How to use

  1. Copy the prompt below
  2. Paste it into Jasper, Copy.ai
  3. Review the output and follow up with refinements
Prompt
Create a 30-day content calendar for [product name], a [one-sentence product description] targeting [target audience]. The calendar should cover [month/year] and support our primary goal of [goal, e.g. "driving free trial signups" or "building brand awareness in the founder community"].

Structure the calendar as a table with these columns:
- Date (day of week + date)
- Platform (choose from: LinkedIn, Twitter/X, blog, newsletter, YouTube/Loom)
- Content type (post, thread, short-form video script, blog article, newsletter issue)
- Topic / working title
- Hook (the first sentence or opening line)
- CTA (what we want the reader to do)
- Pillar (which content pillar it maps to — see below)

Content pillars to rotate through:
1. Product education — how [product name] solves specific problems
2. Industry insights — trends, data, and opinions about [industry]
3. Customer stories — anonymized wins, use cases, before/after results
4. Founder journey — behind-the-scenes of building [product name]
5. Tactical tips — actionable advice [target audience] can use today

Rules:
- Post on LinkedIn 4x per week (Tue, Wed, Thu, Fri)
- Post on Twitter/X 5x per week (Mon–Fri), shorter and punchier
- Publish 2 blog articles per month (week 1 and week 3)
- Send 1 newsletter per week (every Thursday)
- Create 1 short-form video script per week
- Never pitch the product in more than 30% of posts — lead with value
- Each hook should stop the scroll: start with a number, a bold claim, or a question
- Mix formats: lists, stories, hot takes, how-tos, and "myth vs. reality" posts
- Flag 2-3 posts that would benefit from a simple graphic or screenshot

Output the full calendar plus a one-paragraph content strategy summary at the top explaining the overall theme for the month.

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