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Create a Product Explainer with HeyGen

AI video SaaS beginner HeyGen

How to use

  1. Copy the prompt below
  2. Paste it into HeyGen
  3. Review the output and follow up with refinements
Prompt
I need to create a 60-90 second product explainer video using HeyGen's AI avatar. Help me write the script, plan the scenes, and set up the video for a professional result.

Product details:
- Product name: [your product name]
- What it does: [one-paragraph description]
- Target audience: [e.g. "non-technical founders who want to build a SaaS without coding"]
- Key benefits (top 3):
  1. [benefit 1, e.g. "Build a full app in days, not months"]
  2. [benefit 2, e.g. "No coding required — just describe what you want"]
  3. [benefit 3, e.g. "Deploy to production with one click"]
- Call to action: [e.g. "Start your free trial at myapp.com"]
- Tone: [e.g. "friendly and conversational", "professional and confident", "energetic startup vibe"]
- Video will be used on: [e.g. "homepage hero", "Product Hunt launch", "LinkedIn ads", "onboarding email"]

1. Script — write the complete video script:

   Structure (aim for 60-90 seconds total, ~150-200 words):

   HOOK (0-10 seconds, ~25 words):
   Open with the pain point. Something the viewer immediately relates to.
   Example format: "You have a great idea for [type of product], but [common obstacle]..."
   Write 2 hook options so I can pick the better one.

   PROBLEM (10-20 seconds, ~30 words):
   Expand on the pain. Make it specific.
   "Most [target audience] spend [time/money] trying to [old way of doing things], only to end up with [bad outcome]."

   SOLUTION (20-35 seconds, ~40 words):
   Introduce [product name] as the fix. Keep it simple.
   "That's why we built [product name]. It lets you [core value prop] — without [the hard part]."

   DEMO WALKTHROUGH (35-55 seconds, ~50 words):
   Walk through the 3 key benefits, one sentence each.
   Pair each benefit with a visual instruction: "[Show screen recording of feature X]"

   SOCIAL PROOF (55-65 seconds, ~20 words):
   One short proof point. "[X] founders have already built [Y] using [product name]."
   Or: "Rated [X] stars on [platform]."

   CTA (65-75 seconds, ~20 words):
   Clear, single action. "Try [product name] free at [URL]. Your first [thing] is live in minutes."

2. HeyGen setup — scene-by-scene:

   Scene 1 (Hook + Problem):
   - Avatar: [recommend an avatar style — professional, casual, diverse]
   - Background: solid branded color or office setting
   - Script: [paste the hook + problem section]

   Scene 2 (Solution + Demo):
   - Switch to screen recording or product screenshots
   - Overlay avatar in small circle (picture-in-picture)
   - Script: [paste the solution section]
   - Note: record a 20-second screen capture of your app and upload it to HeyGen

   Scene 3 (Social proof + CTA):
   - Return to avatar full-screen
   - Background: branded color with CTA text displayed
   - Script: [paste the social proof + CTA section]

3. Production tips for HeyGen:
   - Avatar selection: pick one that matches my audience expectations (not too corporate, not too casual)
   - Voice: choose a natural-sounding voice, slightly upbeat but not salesy
   - Pacing: add 0.5-second pauses between sections for breathing room
   - Music: add subtle background music (HeyGen library) — keep it under the voice
   - Text overlays: display the CTA URL as on-screen text during the final scene
   - Aspect ratio: 16:9 for website/YouTube, 9:16 for Instagram Reels/TikTok (make both versions)

4. Export and optimization:
   - Export at 1080p
   - Download the SRT subtitle file for accessibility
   - Create a thumbnail: pause on the best frame, add title text in Canva
   - Where to host: upload to YouTube (unlisted), embed on my site for better page speed than self-hosting

Write the complete script so I can paste it directly into HeyGen's script editor — no stage directions in the spoken text, only in the notes.

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