Run · AI video · beginner
Create a Product Explainer with HeyGen
AI video SaaS beginner HeyGen
How to use
- Copy the prompt below
- Paste it into HeyGen
- Review the output and follow up with refinements
Prompt
I need to create a 60-90 second product explainer video using HeyGen's AI avatar. Help me write the script, plan the scenes, and set up the video for a professional result.
Product details:
- Product name: [your product name]
- What it does: [one-paragraph description]
- Target audience: [e.g. "non-technical founders who want to build a SaaS without coding"]
- Key benefits (top 3):
1. [benefit 1, e.g. "Build a full app in days, not months"]
2. [benefit 2, e.g. "No coding required — just describe what you want"]
3. [benefit 3, e.g. "Deploy to production with one click"]
- Call to action: [e.g. "Start your free trial at myapp.com"]
- Tone: [e.g. "friendly and conversational", "professional and confident", "energetic startup vibe"]
- Video will be used on: [e.g. "homepage hero", "Product Hunt launch", "LinkedIn ads", "onboarding email"]
1. Script — write the complete video script:
Structure (aim for 60-90 seconds total, ~150-200 words):
HOOK (0-10 seconds, ~25 words):
Open with the pain point. Something the viewer immediately relates to.
Example format: "You have a great idea for [type of product], but [common obstacle]..."
Write 2 hook options so I can pick the better one.
PROBLEM (10-20 seconds, ~30 words):
Expand on the pain. Make it specific.
"Most [target audience] spend [time/money] trying to [old way of doing things], only to end up with [bad outcome]."
SOLUTION (20-35 seconds, ~40 words):
Introduce [product name] as the fix. Keep it simple.
"That's why we built [product name]. It lets you [core value prop] — without [the hard part]."
DEMO WALKTHROUGH (35-55 seconds, ~50 words):
Walk through the 3 key benefits, one sentence each.
Pair each benefit with a visual instruction: "[Show screen recording of feature X]"
SOCIAL PROOF (55-65 seconds, ~20 words):
One short proof point. "[X] founders have already built [Y] using [product name]."
Or: "Rated [X] stars on [platform]."
CTA (65-75 seconds, ~20 words):
Clear, single action. "Try [product name] free at [URL]. Your first [thing] is live in minutes."
2. HeyGen setup — scene-by-scene:
Scene 1 (Hook + Problem):
- Avatar: [recommend an avatar style — professional, casual, diverse]
- Background: solid branded color or office setting
- Script: [paste the hook + problem section]
Scene 2 (Solution + Demo):
- Switch to screen recording or product screenshots
- Overlay avatar in small circle (picture-in-picture)
- Script: [paste the solution section]
- Note: record a 20-second screen capture of your app and upload it to HeyGen
Scene 3 (Social proof + CTA):
- Return to avatar full-screen
- Background: branded color with CTA text displayed
- Script: [paste the social proof + CTA section]
3. Production tips for HeyGen:
- Avatar selection: pick one that matches my audience expectations (not too corporate, not too casual)
- Voice: choose a natural-sounding voice, slightly upbeat but not salesy
- Pacing: add 0.5-second pauses between sections for breathing room
- Music: add subtle background music (HeyGen library) — keep it under the voice
- Text overlays: display the CTA URL as on-screen text during the final scene
- Aspect ratio: 16:9 for website/YouTube, 9:16 for Instagram Reels/TikTok (make both versions)
4. Export and optimization:
- Export at 1080p
- Download the SRT subtitle file for accessibility
- Create a thumbnail: pause on the best frame, add title text in Canva
- Where to host: upload to YouTube (unlisted), embed on my site for better page speed than self-hosting
Write the complete script so I can paste it directly into HeyGen's script editor — no stage directions in the spoken text, only in the notes. Related prompts
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