Run · Analytics · intermediate
Configure GA4 Conversion Goals
Analytics General intermediate Google Analytics
How to use
- Copy the prompt below
- Paste it into Google Analytics
- Review the output and follow up with refinements
Prompt
I need to set up Google Analytics 4 (GA4) with proper conversion tracking for my website. Help me configure events, conversions, and a useful dashboard so I can actually understand what's driving results.
Website details:
- URL: [your website URL]
- Framework: [e.g. Next.js, WordPress, Shopify, static HTML]
- Business model: [e.g. SaaS free trial, e-commerce, lead generation, content/newsletter]
- Key conversion actions:
1. [e.g. "Free trial signup"]
2. [e.g. "Demo request form submitted"]
3. [e.g. "Pricing page visited"]
4. [e.g. "Newsletter subscribed"]
- Current GA setup: [e.g. "GA4 installed but not configured", "nothing installed yet", "migrating from UA"]
Set up the following:
1. GA4 installation:
- Give me the gtag.js snippet to add to my site
- Show me where to place it in [my framework]
- If using Google Tag Manager: walk me through creating a GA4 Configuration tag
- Verify it's working: how to check real-time reports for my own visit
2. Custom event setup:
For each of my conversion actions, create a custom event:
Event: [conversion action 1, e.g. "sign_up"]
- Trigger: [e.g. "user lands on /welcome page after form submission"]
- Method: [page_view trigger on /welcome or custom JS event]
- Parameters to include: method (google/email), source (landing page URL)
- Give me the exact gtag('event', ...) code OR GTM tag configuration
Event: [conversion action 2]
- [same structure]
Event: [conversion action 3]
- [same structure]
Event: [conversion action 4]
- [same structure]
3. Mark events as conversions:
- Walk me through: Admin > Events > toggle the conversion switch
- Explain the difference between events and conversions in GA4
- Show me how to verify a conversion is firing in the real-time report
4. Enhanced measurement configuration:
- Enable: page views, scrolls, outbound clicks, site search, file downloads
- Disable anything that adds noise for my use case
- Set up cross-domain tracking if my app and marketing site are on different domains: [domains]
5. UTM parameter strategy:
- Create a UTM naming convention for my campaigns
- Build 5 example URLs for:
- Newsletter link
- Twitter bio link
- Paid ad campaign
- Partner referral
- Product Hunt launch
- Show me where UTM data appears in GA4 reports
6. Build a useful dashboard:
Create a custom report with these views:
- Traffic sources driving the most conversions (not just traffic)
- Conversion rate by landing page
- User journey: which pages do people visit before converting?
- Device and location breakdown for converters only
- Week-over-week conversion trend
Walk me through creating each of these in Explore reports.
7. Common GA4 mistakes to avoid:
- Events I should NOT mark as conversions (and why)
- Why default channel grouping might misattribute my traffic
- The data threshold issue (when GA4 hides data) and how to work around it
Give me step-by-step instructions with exact clicks in the GA4 interface. Assume I know nothing about GA4's layout. Related prompts
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