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Build an Email Drip Sequence in ConvertKit

Email marketing SaaS intermediate ConvertKit

How to use

  1. Copy the prompt below
  2. Paste it into ConvertKit
  3. Review the output and follow up with refinements
Prompt
I need to build a multi-email drip sequence in ConvertKit (now Kit) that nurtures new signups toward a specific action. Help me plan and write the entire sequence.

Product details:
- Product/app: [your product name and one-line description]
- Goal of the sequence: [e.g. "get free users to upgrade to paid", "onboard new customers", "nurture leads to book a demo"]
- Trigger: [e.g. "someone signs up for free trial", "someone downloads the lead magnet", "someone joins the waitlist"]
- Target audience: [e.g. "non-technical founders building a SaaS"]
- Desired action by end of sequence: [e.g. "upgrade to Pro plan", "complete onboarding", "book a call"]
- Sequence length: [e.g. 5 emails over 10 days, 7 emails over 14 days]
- Tone: [e.g. "founder-to-founder casual", "professional and helpful"]

Build the complete sequence:

1. Sequence architecture:
   - Map out each email with: send day, purpose, subject line, and primary CTA
   - Show me the timing logic — why each gap (1 day, 2 days, 3 days) matters
   - Identify the "hero email" — the one most likely to convert — and place it strategically
   - Include one "last chance" or soft-close email at the end

2. Write all emails:
   For each email in the sequence, write the complete copy:
   - Subject line (A/B variant included — give me two options per email)
   - Preview text (the snippet shown in inbox)
   - Body copy (150-250 words per email)
   - One clear CTA per email (button text + link placeholder)
   - P.S. line where appropriate (these get read more than you think)

   Follow this pattern across the sequence:
   - Email 1: Welcome + quick win (deliver value immediately)
   - Email 2: Pain point + story (why [problem] matters)
   - Email 3: Social proof (case study, testimonial, or result)
   - Email 4: Objection handling (address the #1 reason people hesitate)
   - Email 5: Direct ask with urgency (clear CTA to [desired action])

3. ConvertKit setup instructions:
   - Create the Visual Automation in ConvertKit
   - Set the entry trigger: [tag added / form submitted / purchase]
   - Add each email as a step with the correct delay
   - Add a conditional check: if subscriber has already [converted], exit the sequence
   - Tag subscribers who complete the sequence without converting as "nurture_stalled"

4. Segmentation and personalization:
   - Use ConvertKit's conditional content blocks to personalize by:
     - First name (with fallback)
     - Plan type or lead magnet downloaded
   - Show me the Liquid syntax for a conditional block in ConvertKit

5. Performance tracking:
   - Which metrics matter for each email (open rate vs click rate vs conversion)
   - When to A/B test a subject line vs body copy
   - Red flags that mean I should rewrite an email
   - Benchmark conversion rate for this type of sequence

Write the emails in full — not summaries. I should be able to copy-paste them directly into ConvertKit.

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