Run · Email marketing · intermediate
Build an Email Drip Sequence in ConvertKit
Email marketing SaaS intermediate ConvertKit
How to use
- Copy the prompt below
- Paste it into ConvertKit
- Review the output and follow up with refinements
Prompt
I need to build a multi-email drip sequence in ConvertKit (now Kit) that nurtures new signups toward a specific action. Help me plan and write the entire sequence.
Product details:
- Product/app: [your product name and one-line description]
- Goal of the sequence: [e.g. "get free users to upgrade to paid", "onboard new customers", "nurture leads to book a demo"]
- Trigger: [e.g. "someone signs up for free trial", "someone downloads the lead magnet", "someone joins the waitlist"]
- Target audience: [e.g. "non-technical founders building a SaaS"]
- Desired action by end of sequence: [e.g. "upgrade to Pro plan", "complete onboarding", "book a call"]
- Sequence length: [e.g. 5 emails over 10 days, 7 emails over 14 days]
- Tone: [e.g. "founder-to-founder casual", "professional and helpful"]
Build the complete sequence:
1. Sequence architecture:
- Map out each email with: send day, purpose, subject line, and primary CTA
- Show me the timing logic — why each gap (1 day, 2 days, 3 days) matters
- Identify the "hero email" — the one most likely to convert — and place it strategically
- Include one "last chance" or soft-close email at the end
2. Write all emails:
For each email in the sequence, write the complete copy:
- Subject line (A/B variant included — give me two options per email)
- Preview text (the snippet shown in inbox)
- Body copy (150-250 words per email)
- One clear CTA per email (button text + link placeholder)
- P.S. line where appropriate (these get read more than you think)
Follow this pattern across the sequence:
- Email 1: Welcome + quick win (deliver value immediately)
- Email 2: Pain point + story (why [problem] matters)
- Email 3: Social proof (case study, testimonial, or result)
- Email 4: Objection handling (address the #1 reason people hesitate)
- Email 5: Direct ask with urgency (clear CTA to [desired action])
3. ConvertKit setup instructions:
- Create the Visual Automation in ConvertKit
- Set the entry trigger: [tag added / form submitted / purchase]
- Add each email as a step with the correct delay
- Add a conditional check: if subscriber has already [converted], exit the sequence
- Tag subscribers who complete the sequence without converting as "nurture_stalled"
4. Segmentation and personalization:
- Use ConvertKit's conditional content blocks to personalize by:
- First name (with fallback)
- Plan type or lead magnet downloaded
- Show me the Liquid syntax for a conditional block in ConvertKit
5. Performance tracking:
- Which metrics matter for each email (open rate vs click rate vs conversion)
- When to A/B test a subject line vs body copy
- Red flags that mean I should rewrite an email
- Benchmark conversion rate for this type of sequence
Write the emails in full — not summaries. I should be able to copy-paste them directly into ConvertKit. Related prompts
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