Run · Sales · beginner
Write a Cold Outreach Email Sequence
Sales SaaS beginner ClayJasper
How to use
- Copy the prompt below
- Paste it into Clay, Jasper
- Review the output and follow up with refinements
Prompt
Write a 4-email cold outreach sequence for [product name], a [one-sentence product description] targeting [target audience, e.g. "heads of marketing at Series A SaaS companies"]. The goal of the sequence is to book a 15-minute demo call.
Email 1 — The opener (send day 1):
Lead with a specific pain point that [target audience] faces daily. Reference something concrete about their role — not a generic "I know you're busy." Mention [product name] in one sentence as the fix. End with a single low-friction CTA: reply with "yes" if they want a 2-minute walkthrough video. Keep it under 90 words.
Email 2 — The proof (send day 3):
Open with a short case study or result: "[Customer name] reduced [metric] by [X%] in [timeframe] using [product name]." Add one sentence of context, then ask if they're seeing the same problem. CTA: link to a 2-minute Loom demo. Under 75 words.
Email 3 — The value-add (send day 6):
Share a genuinely useful insight or tip related to [target audience]'s pain point — something they can use even if they never buy. Position [product name] as the tool that automates or simplifies that tip. CTA: "Want me to show you how this works for [their company name]?" Under 80 words.
Email 4 — The breakup (send day 10):
Keep it to 3 sentences. Acknowledge they're busy. Say you won't follow up again unless they're interested. Leave the door open with a final link to book a call. Friendly, zero guilt. Under 50 words.
For every email:
- Use a conversational, founder-to-founder tone — no corporate speak
- Subject lines should be lowercase and curiosity-driven (no clickbait)
- Personalization tokens: [first_name], [company_name], [specific_pain_point]
- No buzzwords like "synergy," "leverage," or "unlock"
- Each email should work as a standalone message in case they missed earlier ones Related prompts
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