Run · Sales · beginner

Write a Cold Outreach Email Sequence

Sales SaaS beginner ClayJasper

How to use

  1. Copy the prompt below
  2. Paste it into Clay, Jasper
  3. Review the output and follow up with refinements
Prompt
Write a 4-email cold outreach sequence for [product name], a [one-sentence product description] targeting [target audience, e.g. "heads of marketing at Series A SaaS companies"]. The goal of the sequence is to book a 15-minute demo call.

Email 1 — The opener (send day 1):
Lead with a specific pain point that [target audience] faces daily. Reference something concrete about their role — not a generic "I know you're busy." Mention [product name] in one sentence as the fix. End with a single low-friction CTA: reply with "yes" if they want a 2-minute walkthrough video. Keep it under 90 words.

Email 2 — The proof (send day 3):
Open with a short case study or result: "[Customer name] reduced [metric] by [X%] in [timeframe] using [product name]." Add one sentence of context, then ask if they're seeing the same problem. CTA: link to a 2-minute Loom demo. Under 75 words.

Email 3 — The value-add (send day 6):
Share a genuinely useful insight or tip related to [target audience]'s pain point — something they can use even if they never buy. Position [product name] as the tool that automates or simplifies that tip. CTA: "Want me to show you how this works for [their company name]?" Under 80 words.

Email 4 — The breakup (send day 10):
Keep it to 3 sentences. Acknowledge they're busy. Say you won't follow up again unless they're interested. Leave the door open with a final link to book a call. Friendly, zero guilt. Under 50 words.

For every email:
- Use a conversational, founder-to-founder tone — no corporate speak
- Subject lines should be lowercase and curiosity-driven (no clickbait)
- Personalization tokens: [first_name], [company_name], [specific_pain_point]
- No buzzwords like "synergy," "leverage," or "unlock"
- Each email should work as a standalone message in case they missed earlier ones

Related prompts

Was this helpful?