April 2026: Anything vs. Apple

You can’t review Anything right now without addressing the elephant: Apple pulled the app from the App Store on March 26, 2026, briefly reinstated it on April 3, then removed it again days later. As of April 15, the iOS app is unavailable. Anything’s co-founder Dhruv Amin went public on April 14 with a detailed account of the dispute, saying Apple is enforcing Guideline 2.5.2 — which bans apps that can download and execute code at runtime — against the entire category of mobile vibe coding tools.

Replit and Vibecode have had their updates blocked by Apple during the same period. Anything is the most visible casualty so far.

What does this mean if you’re evaluating the tool? The web platform is unaffected. Anything can still generate, preview, and host web apps. The one-tap App Store submission feature — the thing that differentiated Anything from most builders — is currently broken. The company is responding by building a desktop companion app that generates iOS apps locally on your Mac, theoretically bypassing Apple’s objection. Whether that workaround survives Apple’s review is unknown.

This review covers what Anything actually does as a platform. Whether you should build on it depends on whether mobile distribution matters to your project.

What Anything actually builds

Anything is a full-stack app builder purpose-built for mobile. You describe what you want in plain English — “a booking app for my personal training business with Stripe payments and client authentication” — and the platform generates a complete application: frontend UI, Firestore database, user auth, payment processing, and deployment infrastructure. Not a prototype. A working app.

That last mile is where Anything stood apart from most builders until recently. The “1-tap App Store submit” feature handled the App Store Connect submission process automatically — certificates, provisioning profiles, metadata, screenshots — everything that usually requires a developer account and several frustrating hours with Apple’s documentation. For a non-technical founder, that automation was genuinely transformative.

The web deployment path still works. If your product is a web app or a Progressive Web App, Anything remains a capable builder with a clean authoring experience.

What’s under the hood

The infrastructure behind Anything is solid for the price point. Firebase handles the backend: Firestore for the database, Firebase Authentication for user sign-in, and Cloud Functions for server-side logic. Stripe is built in, so payments work without configuring API keys manually. The AI layer uses a mix of leading models — GPT-4, Claude, and Gemini — and you can route tasks to specific models depending on what you’re generating.

Anything Max is the highest tier ($200/month) and gives you what the company calls a “24/7 AI Engineer”: agents that autonomously test your app in a real browser, find bugs, and fix them without you prompting anything. For founders building solo, this closes a real gap — you get automated QA without hiring a QA engineer.

The non-coder experience

The authoring interface is genuinely accessible. There’s a live preview as the AI generates, a history of changes you can revert, and a library of 50+ pre-built integrations (Stripe, Google OAuth, Mailchimp, GPT-4, etc.) that you add with one click. The complexity of wiring together payments, auth, and a database — which is the part that usually requires a developer — is handled automatically.

The 4/5 rating for non-coders reflects the current situation honestly: the platform is well-designed for non-technical users, but the App Store distribution layer (the most compelling feature for mobile founders) is not reliable right now. If you’re building a web app, 5/5. If you need App Store presence today, wait for the situation to resolve.

Pricing

The free tier gives you 3,000 credits and public projects — enough to validate an idea and show it to potential users. The Pro plan at $20/month is the serious entry point: enough credits for active iteration, custom domains, and access to stronger AI models. An upper tier around $50/month adds more credits and priority support. Anything Max at $200/month is for founders who want the autonomous AI engineering layer and can justify the cost.

The pricing is competitive for what you get. The free tier is genuinely useful for exploration, not just marketing.

Limitations

Beyond the Apple situation, Anything has the same ceiling every AI builder does: once you need something outside its integration library — an unusual API, custom business logic, a feature that requires specific backend architecture — you’re going to struggle. The platform is optimized for common app patterns (SaaS, bookings, marketplaces with payments and auth), not bespoke technical requirements.

The autonomy of Anything Max is also a double-edged sword. When agents make decisions about your app’s architecture without your input, mistakes compound in ways that aren’t obvious until something breaks for a real user. If you use the autonomous mode, review what it ships before sending it to production.

Verdict

Anything is one of the most capable mobile app builders available for non-technical founders — and the situation with Apple is the reason you should know about it, not the reason to dismiss it. The Apple dispute is a platform risk, not a product flaw. The web platform works. The underlying tech is solid. The UI is the most mobile-native authoring experience in this category.

If you’re building a web app or can tolerate uncertainty on the App Store distribution side, Anything is worth a serious look. If your entire thesis depends on getting into the App Store in the next 30 days, wait. The desktop workaround is in development, and this dispute will resolve one way or another — Apple can’t hold back the category indefinitely.

For now: use the free tier to prototype. Don’t commit to production on the mobile path until the Apple situation stabilizes.

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