3 guides
Strategy
Plain-English guides on strategy for non-technical founders building with AI tools.
pm · 8 min read
NewA Third of Companies Just Declined a Software Purchase Because They Could Build It
McKinsey's 2026 survey: 32% of organisations skipped a software buy because coding agents could do it. What that means if you're selling software.
strategybuild-vs-buy
Sep 2026 founder · 9 min read
The Defensibility Audit: Run the Bain Clone Test on Your Own Startup
Diligence teams now vibecode clones to test if your code is your moat. Here's a step-by-step audit to find, and fix, your real defensibility first.
vibe-codingdefensibility
Jun 2026 founder · 8 min read
Bain Is Vibecoding Your Competitors to Test If You Have a Moat
Bain is using vibe coding to clone software in M&A diligence, and to judge how easily a product can be copied. What that means for your defensibility.
vibe-codingm-and-a
Jun 2026